Privacy Policy
Last updated: 7 August 2026
This policy explains how BRANDLIFT Inc ("we", "us") collects and handles personal information across our products, including RealHealth and Willo, our AI receptionist software for healthcare and wellness businesses.
Information we collect
- Contact details you provide — your name, mobile number and email address.
- Appointment details where you contact a clinic that uses Willo — the service you asked about, preferred times, provider and booking outcome.
- Call recordings and transcripts, where the business has enabled them and disclosed this to you.
- Message content of text conversations you have with a business's assistant.
- Technical logs such as timestamps and delivery status, used to operate and troubleshoot the service.
How we use it
- To book, reschedule or cancel your appointment.
- To follow up when a call ends before your request is completed.
- To notify business staff about calls needing a human response.
- To provide, secure and improve our products.
We do not sell personal information, and we do not use it for third-party advertising.
Mobile information and text messaging
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of data may be shared only as described in this policy, and those categories expressly exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties.
Your mobile number and your consent to be texted are used only to communicate with you about the appointment or enquiry you raised with the business you contacted. See our Messaging Terms & Conditions for details of the messaging programme, including how to stop messages at any time.
Who is responsible for your information
When you contact a business that uses Willo, that business decides why your information is collected and how it is used. We process it on their behalf, under contract. To have your information corrected or deleted, you may contact either the business or us, and we will act on their instruction.
Who we share information with
- The business you contacted, which holds your customer or patient record.
- Service providers operating parts of the platform for us — telephony and messaging carriers, speech and language processing, cloud hosting, and the business's booking system. They may use the information only to provide their service to us.
- Legal and safety disclosures where required by law, or to protect the rights and safety of people.
We do not sell or rent personal information to anyone.
Health information
Some businesses using our products are subject to HIPAA. Where that applies, we act as a Business Associate under a written agreement and handle protected health information only as that agreement permits.
How long we keep it
We retain information for as long as needed to provide the service and to meet legal and record-keeping obligations, after which it is deleted or de-identified. Businesses may set shorter retention periods.
Security
Information is encrypted in transit and at rest, access is limited to personnel who need it, and access is logged. No system is perfectly secure, but we work to protect your information appropriately.
Your choices and rights
- Stop text messages at any time by replying STOP.
- Request access to, correction of, or deletion of your information.
- Depending on where you live, you may have additional rights under laws such as the CCPA/CPRA or the GDPR.
To exercise any of these, contact us at the address below.
Children
Our products are not directed to children under 13, and we do not knowingly collect their information.
Changes
We will post any changes on this page and update the date above.
Contact us
BRANDLIFT Inc
650 California St, Floor 7
San Francisco, CA 94108, United States
admin@realhealth.ai